Las Vegas has quietly emerged as one of the country’s fastest-growing hubs for Korean culture — and starting today, K-pop juggernaut BTS is putting that status to the test with a city takeover for the rest of the month. Host Jesse Merrick speaks with Haya Whang, founder of Koreative Events, and executive producer Layla Muhammad to explore why Las Vegas is betting on K-culture to help boost tourism numbers, from large-scale official activations to intimate local fan events, plus where to find the best Korean food when the BTS Army arrives.
If you enjoyed this interview with IS LUXURY's, Luxury Real Estate Advisor, Holly Erker learn more here.
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